Marketing Concept- Price (Topshop)
The price of a product is one the most important decisions a marketer can make. It can change a customers mind in seconds if they find out the price of a product isn't what they were looking for. A decision of price will affect revenues rather than costs. If the price of a product is either too high or too low it can stop a business form growing but pricing is extremely hard to get right because there are many factors to think about. 
Topshop are a well known clothing brand and are very popular in the fashion industry. Topshop keep very up to date in the market as they communicate with their customers through online websites and facebook. Online website have a huge effect on the cost of products . Topshop keep very up to date with the internet as they have a website. app and social media pages. Topshoop have a great amount of fashion followers and engage with them regularly. www.topshop.com Topshops website layout is different to other retailer websites it has a certain theme to it that is elegant and stylish which attracts more buyers.
Topshops website is almost like a blog as it highlights images of the fashion industry today. Their different from the others. Topshop clothing has a certain theme to it that other stores can't keep up with and struggle to compete against as their clothes are very Indie styled and stand out.
e is a section on the website that custoners can post pictures of them wearing their new clothes that they bought from the store, this is something that a blogger would do. Topshop competes with other companies throughtout the fashion industry. It competes with; Debenhams, Mrs. Selfridge, H&M and River Island. These stores all target the same people and are all very up to date in todays fashion.
Many famous that woman look up to and admire wear topshop clothing which encourage even more buyers. Although famous people constantly wear the clothing brand this does not make the price of the clothing any more expensive as topshop don't want to change any part of their business. Famous people spotted wearing topshop clothing
In 2002 Topshop attracted at least 68%-71% of clothing consumers in 2002 as they sell catwalk clothes for affordable prices. Topshop is the headline of nearly every fashion broadsheet and title. Topshop bring out 300 new designs every week there prices ranges are made to be affordable to everyone. They have a basic collection which is simple but cheap, a unique collection which is slightly more expensive but worn by famous people and featured on catwalks. The store is also full of very fashionable products that are sold at very cheap prices. Topshop compete with its competitors as the company employ "style advisers" and continuously focus on current trends, this is why other stores cannot keep up with it. Topshop always provide customers with a season sale, the sale covers all sections of the store so it targets everyone from tall, petite and maternity. Topshop provides students with a discount all year round that you can save 10%. When the 10% changes to an even bigger discount all students receive an email and are notified so that they know they are getting a good deal. Topshop do promotion on all of there basic tops and vests as they do "three pairs of socks for £8", "three pairs of lingerie for £10" and two for £10 on jersey tops".
When a new store was opening in New York City last year topshop sent out a decorated van shown in the image, flyers were passed out with gift cards and free totes bags. The night before the store opened a party was held that Jay-Z, Kate Moss and Jennifer Lopez attended. When the store opened topshop continued to think of new marketing strategies and now topshop offers its customers to sign up for a free personal shopper. This is a fantastic way of shopping and increasing sales as the personal shopper emails the customer with new styles and clothing that the customer likes and may want to buy.
Beyonce is one of the worlds famous music artists that many people admire. Beyonce now has her own clothing range in topshop which was brought out in April 2014. The range not only attracts fans but also regular customers of topshop to look forward to a new collection. There are styles from sports bras, jackets, body suits, socks and leggins, which are all show in the video uploaded.
Moore, J. (2014, June 11). Andrea Cuevas. Retrieved November 24, 2016, from http://www.slideshare.net/JessicaMoore10/complete-topshop-presentation
Terms. (2005, May 9). Superbrands case studies: Topshop. Retrieved November 24, 2016, from http://www.campaignlive.co.uk/article/474559/superbrands-case-studies-topshop
Name. (2010, November 5). Marketing…the TopShop way. Retrieved November 24, 2016, from https://jpaulemon.wordpress.com/2010/11/05/marketing-the-topshop-way/
e is a section on the website that custoners can post pictures of them wearing their new clothes that they bought from the store, this is something that a blogger would do. Topshop competes with other companies throughtout the fashion industry. It competes with; Debenhams, Mrs. Selfridge, H&M and River Island. These stores all target the same people and are all very up to date in todays fashion.
Many famous that woman look up to and admire wear topshop clothing which encourage even more buyers. Although famous people constantly wear the clothing brand this does not make the price of the clothing any more expensive as topshop don't want to change any part of their business. Famous people spotted wearing topshop clothing- Beyonce
- Cara Delevigne
- Taylor Swift
- Hailey Baldwin
- Maisie Williams
- Kate Bosworth
In 2002 Topshop attracted at least 68%-71% of clothing consumers in 2002 as they sell catwalk clothes for affordable prices. Topshop is the headline of nearly every fashion broadsheet and title. Topshop bring out 300 new designs every week there prices ranges are made to be affordable to everyone. They have a basic collection which is simple but cheap, a unique collection which is slightly more expensive but worn by famous people and featured on catwalks. The store is also full of very fashionable products that are sold at very cheap prices. Topshop compete with its competitors as the company employ "style advisers" and continuously focus on current trends, this is why other stores cannot keep up with it. Topshop always provide customers with a season sale, the sale covers all sections of the store so it targets everyone from tall, petite and maternity. Topshop provides students with a discount all year round that you can save 10%. When the 10% changes to an even bigger discount all students receive an email and are notified so that they know they are getting a good deal. Topshop do promotion on all of there basic tops and vests as they do "three pairs of socks for £8", "three pairs of lingerie for £10" and two for £10 on jersey tops".When a new store was opening in New York City last year topshop sent out a decorated van shown in the image, flyers were passed out with gift cards and free totes bags. The night before the store opened a party was held that Jay-Z, Kate Moss and Jennifer Lopez attended. When the store opened topshop continued to think of new marketing strategies and now topshop offers its customers to sign up for a free personal shopper. This is a fantastic way of shopping and increasing sales as the personal shopper emails the customer with new styles and clothing that the customer likes and may want to buy.Beyonce is one of the worlds famous music artists that many people admire. Beyonce now has her own clothing range in topshop which was brought out in April 2014. The range not only attracts fans but also regular customers of topshop to look forward to a new collection. There are styles from sports bras, jackets, body suits, socks and leggins, which are all show in the video uploaded.
Moore, J. (2014, June 11). Andrea Cuevas. Retrieved November 24, 2016, from http://www.slideshare.net/JessicaMoore10/complete-topshop-presentation
Terms. (2005, May 9). Superbrands case studies: Topshop. Retrieved November 24, 2016, from http://www.campaignlive.co.uk/article/474559/superbrands-case-studies-topshop
Name. (2010, November 5). Marketing…the TopShop way. Retrieved November 24, 2016, from https://jpaulemon.wordpress.com/2010/11/05/marketing-the-topshop-way/
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