Marketing concept - Place (Irn Bru)
'Irn Bru gets you through'
Irn Bru was invented by Andrew Greig Barr in 1901. Irn Bru was named Strachan's Brew when it was first launched. It originally was meant to be labelled 'Irn Brew' but laws enforced that the drink is not brewed and therefore its name must be changed. In 1946 its name was then changed to 'Irn Bru'.
Only three people in the world are said to know the recipe of Irn Bru; AG Barr whose identity is a secret, Former Chairman Robin Barr and Julie Barr (the daughter of Andrew Greig Barr).
You can find Irn Bru in your local supermarket, corner shop and newsagents in three flavours; Irn Bru, Sugar free Irn Bru and Irn Bru extra taste, no sugar.
It is most likely to be in any shop that sells fizzy juice although some countries do not sell Irn bru. Irn Bru is made in five factories in Russia, Canada, USA and Norway also have a licence to sell this product since 2008. Irn Bru originally was manufactures at a factory in Westfield Cumbernauld, North Lanarkshire by the company "Barr of Glasgow". Once Irn Bru began to sell throughout the United Kingdom a second manufacturing site as built in Mansfield Nottingham, England.
Irn Bru is so famous in Scotland that other Countries found out about it and now are selling it. Irn Bru is now shipped and sold in Spain, The Netherlands, Greece, Cyprus, Africa, Asia, Germany and Gibraltar. It is available in a wide range of stores so that customers will always have the opportunity to buy it. Although Irn Bru is made out to be only found in Scotland this encourages more people to buy it as they think it is exclusive and feel the need to try it and go out their way to find it to prove it is not only sold in Scotland. It is very important to Barr that Irn Bru is available at a wide range of outlets as if this brand is not available the customer will chose another product and the sales for Irn Bru will decrease. Irn Bru is made out to be in competition with coca-cola although coca-cola is the worlds famous soft drink and is a very hard product to compete against. Irn Bru is Scotland's leading soft drink but will never be to compete against coca-cola as the worlds leading soft drink.
AG Barr soft drinks. (2016). Retrieved November 24, 2016, from http://www.agbarr.co.uk/our-brands/irn-bru/
10, +, Picture, 18, T. L., 13, T., a, sharetool, request Param, var, … load Chartbeat, ? (2014, November 13). Scottish fact of the day: Irn-Bru. Retrieved November 24, 2016, from http://www.scotsman.com/heritage/people-places/scottish-fact-of-the-day-irn-bru-1-3604534
'Irn Bru gets you through'
Irn Bru was invented by Andrew Greig Barr in 1901. Irn Bru was named Strachan's Brew when it was first launched. It originally was meant to be labelled 'Irn Brew' but laws enforced that the drink is not brewed and therefore its name must be changed. In 1946 its name was then changed to 'Irn Bru'.
Only three people in the world are said to know the recipe of Irn Bru; AG Barr whose identity is a secret, Former Chairman Robin Barr and Julie Barr (the daughter of Andrew Greig Barr).
The Irn Bru advert is a christmas favourite since it was first advertised on television for seven years.
You can find Irn Bru in your local supermarket, corner shop and newsagents in three flavours; Irn Bru, Sugar free Irn Bru and Irn Bru extra taste, no sugar.
It is most likely to be in any shop that sells fizzy juice although some countries do not sell Irn bru. Irn Bru is made in five factories in Russia, Canada, USA and Norway also have a licence to sell this product since 2008. Irn Bru originally was manufactures at a factory in Westfield Cumbernauld, North Lanarkshire by the company "Barr of Glasgow". Once Irn Bru began to sell throughout the United Kingdom a second manufacturing site as built in Mansfield Nottingham, England.
Irn Bru is so famous in Scotland that other Countries found out about it and now are selling it. Irn Bru is now shipped and sold in Spain, The Netherlands, Greece, Cyprus, Africa, Asia, Germany and Gibraltar. It is available in a wide range of stores so that customers will always have the opportunity to buy it. Although Irn Bru is made out to be only found in Scotland this encourages more people to buy it as they think it is exclusive and feel the need to try it and go out their way to find it to prove it is not only sold in Scotland. It is very important to Barr that Irn Bru is available at a wide range of outlets as if this brand is not available the customer will chose another product and the sales for Irn Bru will decrease. Irn Bru is made out to be in competition with coca-cola although coca-cola is the worlds famous soft drink and is a very hard product to compete against. Irn Bru is Scotland's leading soft drink but will never be to compete against coca-cola as the worlds leading soft drink.
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